MODERN MODELS FOR DEVELOPING AND IMPLEMENTING DIGITAL TRANSFORMATION STRATEGIES IN ENTERPRISES
This article examines modern models for developing and implementing digital transformation strategies in enterprises. It analyzes
frameworks such as McKinsey 7S, Kotter’s 8-Step, Prosci ADKAR, and Digital Maturity Model. The study emphasizes phased,
adaptive, and human-centered approaches. Key aspects include assessing digital readiness, managing organizational change, and
integrating culture. Findings show that structured strategies enhance competitiveness and efficiency. Practical guidance is provided
to optimize resources and foster innovation. The research highlights the importance of aligning technology with business goals.
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