JAMOATCHILIK BILAN ALOQALARNI SAMARALI OLIB BORISHDA SUN’IY INTELLEKTDAN FOYDALANISH MASALALARI
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Mazkur maqolada jamoatchilik bilan aloqalar (PR) faoliyatida sun’iy intellekt texnologiyalaridan foydalanishning nazariy asoslari va amaliy imkoniyatlari tahlil qilinadi. Unda SI vositalarining PR strategiyasi, media bilan ishlash, kontent yaratish, auditoriya tahlili, PR tadbirlarini rejalashtirish va inqirozli kommunikatsiyada qo‘llanishi misollar asosida yoritilgan. Shuningdek, O‘zbekiston va xorij tajribasi solishtirilib, PR sohasida sun’iy intellektning strategik resurs sifatidagi ahamiyati asoslab beriladi
1. Alimov B.S. Jurnalistikada sun’iy intellekt davri. Toshkent, 2025.
2. Macnamara J. Public Relations and Artificial Intelligence. Routledge, 2021.
3. Marr B. Artificial Intelligence in Practice. Wiley, 2019.
4. Som A., Scholz C. AI and Data Analytics in PR. 2021.
5. Susskind R., Susskind D. The Future of Professions. Oxford, 2015.
6. Tench R., Verčič D. Big Data and Public Relations. Emerald, 2019.
7. Coombs W.T. Ongoing Crisis Communication. Sage, 2021.
8. Gentsch P. AI in Marketing, Sales and Service. 2019.
9. Crawford K. Emotion AI. MIT Press, 2020.
10. Pulizzi J. Content Inc. McGraw-Hill, 2015.
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