JAMOATCHILIK BILAN ALOQALARNI SAMARALI OLIB BORISHDA SUN’IY INTELLEKTDAN FOYDALANISH MASALALARI
This article examines the theoretical foundations and practical applications of artificial intelligence technologies in public relations (PR). It explores the use of AI in PR strategy, media relations, content creation, audience analytics, PR event planning, and crisis communication, drawing on international and Uzbek case studies. The comparative analysis demonstrates the growing role of AI as a strategic resource in modern PR practice.
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