THE PHENOMENON OF LONELINESS AND ALIENATION IN THE DIGITAL SOCIETY

This article provides a scientific and theoretical analysis of the causes and socio-psychological consequences of the phenomenon
of loneliness and alienation in the context of a digital society. While the rapid development of digital technologies and social
networks expands the forms of communication among individuals, it also leads to the superficialization of interpersonal
relationships, an increase in emotional distance, and the intensification of social isolation.