MORAL SUPPORT AS AN OBJECT OF LINGUISTIC RESEARCH
This article examines moral support as an object of linguistic research, focusing on its expression in language and discourse. The study analyzes
the lexical, semantic, and pragmatic features of linguistic units that convey moral support in various communicative contexts. Particular attention
is paid to the role of cultural norms, speech strategies, and interpersonal interaction in shaping expressions of support. The research highlights how
moral support functions as a communicative phenomenon reflecting social values, empathy, and solidarity within different linguistic communities
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