THE ROLE OF MASS MEDIA IN THE ACTIVITIES OF POLITICAL PARTIES

From the experience of the world’s most developed countries, it is clear that the activities of political parties in society cannot be imagined
without mass media. Mass media serve as an important tool for political parties to expand their electoral audience, promote their ideas and
programs, shape the opinions of their supporters, and, more broadly, strengthen their relations with the public. Furthermore, in the modern
information environment, it is also of great importance to examine the role of the internet and social networks in political communication
in connection with the activities of political parties. In our research, studying the effective use of mass media in the activities of political
parties as a key factor in the development of democratic processes is particularly relevant