TOURISM CULTURE – A MEANS OF INTERCULTURAL COMMUNICATION
This article provides a scientific and theoretical analysis of the role of tourism culture in the development of society and its significance as a means of intercultural communication. Within the framework of intercultural communication theories, the communicative functions of tourism, its role in the context of globalization, and its potential for promoting national culture are examined. Based on scientific conclusions, the issues of strengthening international relations and enhancing social integration through the development of tourism culture are highlighted.
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