EKOTURIZM ASOSIDA SHAXS EKOLOGIK MADANIYATINI SHAKLLANTIRISHNING IJTIMOIY-MA’NAVIY MODELLARI
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The article theoretically substantiates socio-spiritual models of the formation of an individual's ecological culture through ecotourism activities. The author proposes integrative, axiological and competency models that reveal the mechanisms of influencing the ecological consciousness, values and behavior of ecotourism participants. The article concludes with recommendations for the development of ecological education and sustainable tourism.
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