ZAMONAVIY JAMIYATDA IJTIMOIY REKLAMA FENOMENI: MAQSADLI TASNIF, VOSITALAR VA SAMARADORLIK ME’ZONLARI

This article analyzes the functional similarities, differences, and social impact mechanisms of modern advertising types, specifically commercial, social, and state advertising. Drawing upon sociological and marketing principles, the study examines advertising channels, along with their economic, informative, and aesthetic functions, within the specific context of the socio-political and economic environment of the Republic of Uzbekistan.