PEDAGOGICAL BASIS FOR THE DEVELOPMENT OF COMMUNICATION STRATEGIES AMONG SCHOOL PRINCIPALS

School director, communication, strategy, communication strategy, strategic goal, PR practice, corporate culture, communicative space, communication tool, discursive dimension.

Authors

  • Nilufar UMAROVA A.Avloniy nomidagi milliy-tadqiqot instituti tayanch doktoranti , Uzbekistan

The article provides a brief analysis of the concepts of “communication”, “strategy”, “communication strategy” and notes that the director’s communication strategies are a comprehensive plan that includes achieving the school’s strategic goals, managing communications through PR practices, and creating a corporate culture.