THE ROLE OF SOCIAL FACTORS IN ADVERTISING DISCOURSE

Advertising discourse, culture, social norms, social trends, value orientations, social groups

Authors

Advertising is an important tool in the modern world of communications, where social factors play a crucial role in capturing the audience attention. This study investigates how social factors influence the formation and utilization of advertising discourse. Our aim is to analyze specific examples from English-language advertising campaigns and identify how social factors shape advertising discourse