PECULIARITIES IN COMMUNICATIVE BEHAVIOR OF REPRESENTATIVES OF DIFFERENT CULTURES IN INTERCULTURAL COMMUNICATION

This study examines the communicative behavior of people from different cultural backgrounds in the context of intercultural communication. The study examines verbal and nonverbal differences, including high-context and low-context communication styles, the use of politeness strategies, and variations in nonverbal cues such as proxemics, eye contact, and emotional expression. Issues such as stereotyping, ethnocentrism, and language barriers are identified as significant obstacles in intercultural interaction. Drawing on surveys, interviews, and case studies, the study offers ideas for effective strategies to improve intercultural communication, such as active listening, cultural sensitivity, and adaptation. The findings highlight the importance of developing intercultural competence to promote understanding and cooperation in an increasingly interconnected world.