GENERATIONAL THEORY AS A KEY TO UNDERSTANDING COMMUNICATION PROCESSES IN SOCIETY

Communication, communicative act, generation, theory of generations, features of generations.

Authors

The article analyzes the characteristics of communicative acts across different generations. It outlines the fundamental components of a communicative act and examines the concept of "generation," providing criteria for identifying distinct generational groups. Furthermore, the article delves into the historical and psychological differences between Generation X and Generation Y, highlighting their distinctive features in communication contexts.