PRAGMATIC AND CROSS-CULTURAL ANALYSIS OF COMPLIMENTS IN THE CONTEXT OF SPEECH ACT THEORY

This article explores the fundamental concepts of speech act theory and its role in communication, as well as providing an in-depth analysis of the notion of compliments. The author highlights the significance of speech acts in linguistics and pragmatics, comparing the perspectives of scholars such as J.L. Austin, John Searle, Levinson, and others. Additionally, the article demonstrates how compliments serve as expressions of positive relationships, respect, and intimacy between individuals. It examines various compliment strategies (direct, indirect, and those supplemented by additional modifiers) and addresses cross-cultural differences in their usage. The study relies on a scientifically grounded analysis and incorporates supplementary information from external internet sources.