ZAMONAVIY TIL MANZARASIDA RANG NOMLARINING KONNOTATSIYAVIY TAKOMILI

This article analyzes the traditional semantic layers of color lexemes and their expansion into modern connotative meanings. The semantic field changes of color-denoting adjectives under the influence of global communication and technological development are studied from a linguistic and sociolinguistic perspective. The research examines the positive and negative connotations of the color lexemes “black,” “blue,” “red,” “white,” “green,” and “yellow” in contemporary discourse, as well as their integration into thesaurus systems. The findings demonstrate that color terms are expanding their semantic scope under the influence of intercultural communication and technological progress.