Ijtimoiy-gumanitar fanlar

TOOLS AND MECHANISMS FOR THE IMPLEMENTATION OF “SOFT POWER” IN POLITICAL SCIENCE

yumshoq kuch, institutsionalizatsiya, madaniy diplomatiya, strategik kommunikatsiya, O‘zbekiston

Authors

  • Азиза УМАРКУЛОВА Докторант Координационно-методического центра по вопросам новейшей истории Узбекистана при АН РУз, Uzbekistan

The article explored the institutionalization of soft power as a strategic tool in international politics. Using a comparative and interdisciplinary approach, it analyzed national models and highlighted the role of cultural agencies, educational programs, and digital platforms. Practical recommendations were formulated for post-Soviet countries, including Uzbekistan