FOREIGN AND NATIONAL EXPERIENCE IN IMPLEMENTING PR COMMUNICATIONS IN THE MILITARY SPHERE

The article analyzes the theoretical foundations and practical aspects of public relations (PR) in the military sphere. Based on foreign (USA, United Kingdom, France, Turkey, Germany) and national experience, the study examines modern trends in military communication systems. In particular, using the example of the mudofaa.uz website, the article highlights the institutional development of PR in Uzbekistan, the role of patriotic promotion, open dialogue with the public, and ensuring information transparency. The research provides recommendations for integrating military PR into strategic communication, effectively using digital platforms, and applying foreign experience in shaping public opinion