CO-MARKETING STRATEGIYASINING EKOTURIZMNI BRENDLASHIGA INTEGRATSIYASI: METODOLOGIK YONDASHUV VA AMALIY NATIJALAR
Kalit so'zlar
https://doi.org/10.65451/iqtisodiyotuzb.v6i8.14192Annotasiya
Mazkur tadqiqotda Namangan viloyatida co-marketing strategiyasining ekoturistik brendlash samaradorligiga taʼsiri empirik yondashuv asosida tahlil qilindi. 411 nafar respondent ishtirokida oʻtkazilgan soʻrovnoma natijalari gullar festivali, gastronomik, ekologik va etnomadaniy turizm yoʻnalishlarini yagona platformada integratsiyalash yuqori sinergik samaradorlikni taʼminlashini koʻrsatdi. Shuningdek, muallif tomonidan ishlab chiqilgan 7B modeli elementlari boʻyicha mavjud koʻrsatkichlar baholanib, ularni strategik rivojlantirishning maqsadli parametrlari ilmiy asoslandi.
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