PSYCHOLOGICAL BASIS OF NEUROESTETIC APPROACH
This article analyzes the psychological foundations of the neuroaesthetic approach and its role in personality transformation, in particular
in the context of developing cognitive interests of preschool children. The influence of national aesthetic stimuli on the Uzbek mentality
and cognitive processes is substantiated from a neuropsychological point of view. The article covers the motivational areas of visual
activity, the interrelationship of the "familiarity effect" and neuroplastic phenomena in the creative process. The stages of the formation of
interest in depiction in children and the importance of external environmental factors are also scientifically revealed.
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