THE ROLE OF MASS MEDIA IN SHAPING THE SOCIAL IMAGE OF STATE CIVIL SERVANTS
The article analyzes the role and significance of mass media in shaping the social image of state civil servants. The author
examines the concept of a civil servant, its legal framework, and the historical development of various types of media. The
research highlights the importance of openness and transparency principles in strengthening the bridge of trust between
government agencies and the public. Furthermore, practical recommendations are provided for systematic cooperation with the
media to enhance the professional image of state officials.
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