Ijtimoiy-gumanitar fanlar

O‘zMU dotsenti T.Eshbekov taqrizi asosida DAVLAT FUQAROLIK XIZMATCHILARINING IJTIMOIY IMIDJINI SHAKLLANTIRISHDA OMMAVIY AXBOROT VOSITALARINING O‘RNI

state civil service, social image, mass media, media communications, digital image, transparency, public trust, crisis management, storytelling, E-government

Authors

  • Xurshida HASANOVA Mustaqil tadqiqotchi, O‘zbekiston Respublikasi Prezidenti huzuridagi Davlat siyosati va boshqaruvi akademiyasi, Uzbekistan

This article examines the role and significance of mass media in shaping the social image of state civil servants. It provides a detailed analysis of professional and personal image components, the influence of digital media, international experience, and media communication strategies during crisis situations