THE MODEL OF COMMUNICATIVE CREATIVITY OF HIGHER EDUCATION LEADERSHIP AND STAFF AND THE STAGES OF ITS IMPLEMENTATION

This article outlines the theoretical and methodological foundations for developing and managing the communicative creativity of
administrators in higher education institutions. Key parameters defining the communicative creativity of these administrators are
identified as open communication, creative thinking, the organization of collaboration, digital cmmunication, reflection, and
feedback. The proposed model aims to foster an effective communication environment within higher education institutions,
enhance team collaboration, facilitate creative decision-making, and improve the communicative competence of administrators