IMPROVING STUDENTS’ WORK WITH MEDIA TEXTS BASED ON THE LINGUACULTURAL APPROACH

This article explores the potential of using media texts to enhance students’ learning outcomes through the application of the linguacultural approach. The linguacultural approach emphasizes the integration of language and culture in the process of language acquisition, and media texts serve as a powerful tool for fostering both linguistic and cultural competence. By analyzing various forms of media texts, such as films, advertisements, and social media, the study demonstrates how these resources can be used effectively in educational contexts to improve students’ understanding of language in cultural contexts. The findings show that media texts provide a rich, authentic environment for language learners to develop critical thinking and intercultural awareness. The study also presents practical recommendations for integrating media texts into language learning curricula