Ijtimoiy-gumanitar fanlar

OAV MATERIALLARINI TAHLIL VA MONITORING QILISHNING MEZON VA USULLARI

Monitoring, analytical television and radio programs, television, criteria, methods.

Authors

  • Perxan ALLAMBERGENOVA, Oʻzbekiston jurnalistika va ommaviy kommunikatsiyalar universiteti dotsenti, f.f.d, Uzbekistan

In recent years, the issue of monitoring media materials has gained increasing scholarly and practical relevance, as the scope of audience engagement significantly affects both the economic performance and creative activity within the media sector. Consequently, the process of systematic monitoring and analytical evaluation has become an essential component of media studies. This article examines the principal criteria and methodological approaches employed in the monitoring and analysis of media content.