AXBOROTLASHGAN JAMIYAT IJTIMOIY MUNOSABATLARNING SOTSIAL OBYEKTl SIFATIDA

This article analyzes the impact of the information society on social relations, especially on the socialization of the younger generation. Information technologies, the Internet and social networks are deeply embedded in human life, changing the processes of thinking, communication and cultural identification of young people. The example of Uzbekistan shows the transformation processes in society through Internet activity. Also, the impact of social networks and the virtual environment on social reality, consciousness and the system of values, as well as new models of social relations are analyzed. The article covers the role of information and communication media in human life from a sociological and cultural perspective.