THE ROLE OF MEDIA CULTURE IN THE FORMATION OF YOUTH ECONOMIC THINKING
This article analyzes, from philosophical and social perspectives, the role of media culture in shaping youth economic thinking. In the context of the expanding media space, the growing intensity of information flows, and the development of digital communication systems, the process of forming economic consciousness has acquired new semantic, axiological, and cognitive dimensions. Media culture significantly influences young people’s value orientations, economic perceptions, and social engagement within the digital society.
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