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THE CONCEPT OF DIGITAL DISCOURSE AND ITS LINGUISTIC-PRAGMATIC FEATURES

modern communication, digital communication, discourse, text, digital discourse, pragmatics, linguo-pragmatics, speech, speech acts, online environment, digital platforms.

Authors

The article investigates the concepts of discourse and digital discourse, as well as their semantic and content-related dimensions.
A comparative analysis of linguists’ perspectives on the notions of discourse and text is provided. Particular attention is devoted
to the linguistic-pragmatic features of digital discourse, including economy and brevity, multimodality, interactivity, subjectivity
and emotionality, as well as anonymity.