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LINGUISTIC AND STYLISTIC FEATURES OF THE SELF-HELP GENRE IN XX CENTURY AMERICAN LITERATURE (ON THE EXAMPLE OF DALE CARNEGIE’S HOW TO WIN FRIENDS AND INFLUENCE PEOPLE)

linguistic feature, stylistic devices, imperative sentences, persuasive and motivational tone, anecdotes

Authors

  • Mehrinigor AHMEDOVA, Professor of the Department of English Literature and Translation Studies, Bukhara State University, Doctor of Science (DSc) in Philological Sciences, Uzbekistan
  • Mohinur ZAVQIYEVA 1st-year Master's Student in Literature Studies (English language), Bukhara State University, Uzbekistan

This article analyzes the linguistic and stylistic features of the self-help genre in XX century American literature, based on How to Win Friends and Influence People by Dale Carnegie. It identifies the common stylistic devices and language patterns used in the text. This analysis highlights that the book is known for its simple language, imperative sentences, direct address to the readers, persuasive and motivational tone. The results show that linguistic and stylistic techniques make the genre more powerful and impressive.