THE ROLE OF MASS MEDIA IN SHAPING THE SOCIAL IMAGE OF CIVIL SERVANTS
The article examines the role of mass media in shaping the social image of civil servants. It analyzes the main components of a civil servant's image, including professional competence, personal qualities, and relations with citizens. The article highlights the functions of mass media in informing the public, ensuring transparency, creating a positive image, encouraging development through criticism and analysis, and establishing communication between the state and society. Traditional and digital media, the influence of bloggers, one-sided information coverage, fake news, and media literacy issues are also considered. Recommendations for improving the image of civil servants are proposed.
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