THE ROLE OF IMAGE IN INCREASING THE COMPETITIVENESS OF REGIONS
This scientific article serves as a foundation for applying image-building and PR technologies to enhance regional competitiveness. It
primarily addresses the creation of a competitive environment in shaping regional images. Today, Uzbekistan is showcasing its cultural
heritage, historical monuments, and scientific achievements to the world. These factors contribute to realizing the image of Uzbekistan's
regions. The article focuses on the concepts of "image" and "territorial image." The author emphasizes that in shaping regional images, it
is crucial to first identify an element that fosters a positive image of the given territory
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