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THE ROLE OF PILGRIMAGE SITES IN THE DEVELOPMENT OF NATIONAL TOURISM

Pilgrimage, pilgrimage site, pilgrimage tourism, domestic tourism, sacred site, tangible and intangible heritage, history, culture, customs and traditions, way of life, promotion, platform, media content, digitalization.

Authors

  • Nilufar G‘ULOMOVA Tadqiqotchi, O‘zbekiston jurnalistika va ommaviy kommunikatsiyalar universiteti, Toshkent, O‘zbekiston, Uzbekistan

This article examines the role and distinctive features of pilgrimage sites in the development of national tourism. Pilgrimage sites in
Uzbekistan are analyzed as a key factor in stimulating both domestic and international tourism. The article explores effective mechanisms
for the further development of pilgrimage tourism and the results achieved to date. Drawing on existing research, it highlights the
significance of these sites in people's lives. Furthermore, the article discusses the role of journalism—particularly television—in promoting
pilgrimage sites and expanding their potential for the development of national tourism.