THE USE OF ARTIFICIAL INTELLIGENCE AND ETHICAL ISSUES IN COMMUNICATING INFORMATION IN PUBLIC RELATIONS

Рubliс rеlаtiоns, аrtificiаl intеlligencе, chat-bоt, СhаtGРT, communication with the people, government agencies, training of specialists, content creation, informatiоn, internet, social networks.

Authors

  • Sevara URINBAYEVA, Adliya vazirligi “Adolat” MHAM bo‘limi boshlig‘i, O‘zDJTU mustaqil izlanuvchisi, Uzbekistan

The article discusses the mechanisms of using artificial intelligence in public relations, ethical issues, information exchange and dissemination in the process of digitization, the use of artificial intelligence technologies in PR services, and their role and place in establishing and developing public relations.