RUSSIAN LANGUAGE IN THE ERA OF DIGITAL TRANSFORMATION: PROBLEMS AND PROSPECTS

The article examines the main trends in the development of the Russian language in the context of the digital transformation of modern society. It analyzes the problems of preserving language norms, as well as the influence of digital technologies on communicative culture, education, and mass consciousness. Special attention is paid to the phenomenon of digital bilingualism, Internet slang, and the transformation of written speech. The article also explores the prospects for using artificial intelligence and big data in linguistic research, as well as the role of the Russian language in the global digital space.