THE ART OF STORYTELLING IN ETHNOSPORT BROADCASTING

The specifics of the methods of communicating the purpose and content of the content in television shows to the viewer reflect
the director's level of awareness regarding not only the study of the main idea of the program, but also a deep understanding of its
inner essence. And in the process, a television correlation of two discourses arises – the idea of directing the transmitted text and
the text in the form of a sequence of video images. It is at this point that the most frequently used director's find and solution to
the problem will focus on the narrative.