FUQAROLIK JAMIYATIDA JAMOATCHILIK BILAN ALOQALARINING ROLI
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Ushbu maqolada raqamli davrda jamoatchilik bilan aloqalarning fuqarolik jamiyatiga ta’siri, ayniqsa O‘zbekiston misolida, qiyosiy
tarzda tahlil qilinadi. O‘zbek, rus va xalqaro adabiyotlar, shuningdek siyosat hujjatlari va amaliy hisobotlar asosida AQSh, G‘arbiy
Yevropa, Markaziy Osiyo va O‘zbekistondagi PR amaliyoti ko‘rib chiqiladi. Tadqiqot natijasida PR jamoatchilik fikrini
shakllantirish, islohotlarni tushuntirish va inqirozlarni boshqarishda muhim kommunikatsiya infratuzilmasi ekani, ammo uning
demokratiyaga ta’siri siyosiy-media muhitga bog‘liq ekani ko‘rsatiladi. Markaziy Osiyo va O‘zbekiston sharoitida PR fuqarolik
jamiyatini rivojlantirishi uchun etik me’yorlar, oshkoralik, uzoq muddatli ishonchli munosabatlar va media erkinligini
mustahkamlash zarur, degan xulosa ilgari suriladi.
1. Qosimova, N. (2014). Axborot xizmatlari uchun amaliy qo‘llanma: jamoatchilik bilan samarali muloqot. Toshkent,
Uzbekistan: BAKTRIYA PRESS.
2. Tursunova, S. (2024). Jamoatchilik fikrini shakllantirishda jamoatchilik bilan aloqalar o‘rni. Ijtimoiy-gumanitar fanlarning
dolzarb muammolari / Actual Problems of Humanities and Social Sciences, 4(3). Retrieved from
https://scienceproblems.uz/index.php/journal/article/view/1582
3. Taylor, M. (2000). Media relations in Bosnia: A role for public relations in building civil society. Public Relations Review,
26(1), 1–14. Retrieved from https://www.sciencedirect.com/science/article/abs/pii/S0363811199000260
4. Taylor, M. (2010). Public relations in the enactment of civil society. In R. L. Heath (Ed.), The SAGE handbook of public
relations. Los Angeles, CA: SAGE Publications. Retrieved from https://us.sagepub.com/en-us/nam/the-sage-handbook-of-
public-relations/book232888
5. Institute for Public Relations. (2011). Measuring PR Impact. Institute for Public Relations.
https://instituteforpr.org/measuring-pr-impact/
6. Leading in Context. (2018). Trends in Ethical PR. https://leadingincontext.com/2018/05/09/trends-in-ethical-pr/
7. McNulty, E. J., & Marcus, L. (2020). Are You Leading Through the Crisis… or Managing the Response? Harvard Business
Review. https://hbr.org/2020/03/are-you-leading-through-the-crisis-or-managing-the-response
8. PRSA. (2018). What Lies Ahead for Public Relations in 2018. PRsay – The Voice of Public Relations.
https://prsay.prsa.org/2018/01/03/what-lies-ahead-for-public-relations-in-2018/
9. Wright, D. K. (2018). What Lies Ahead for Public Relations in 2018. PRsay – The Voice of Public Relations.
https://prsay.prsa.org/2018/01/03/what-lies-ahead-for-public-relations-in-2018/
10. Гавра, Д. П. (2024). Основы теории коммуникации (2-e изд., испр. и доп.). Москва: ЮРАЙТ. URL:
https://urait.ru/book/osnovy-teorii-kommunikacii-560775 urait.ru
11. Chamkin, A. (2017). Коммуникационные модели в культурном контексте. — (о культурной значимости PR-
коммуникаций). URL: https://rusneb.ru/catalog/000199_000009_006555438/ (дата обращения по вашему тексту)
12. Hon, L., & Grunig, J. (1999). Guidelines for Measuring Relationships in Public Relations. Institute for PR. URL:
https://instituteforpr.org (основные положения о важности долгосрочных доверительных отношений)
13. Emel’yanov, S. (2023). Современные практики PR. — (о прозрачности и этике в PR). URL: https://urait.ru/bcode/562963
(использовано в вашем анализе)
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