THE PSYCHOLOGICAL INFLUENCE OF THE COMMUNICATIVE COMPETENCE OF THE TV PRESIDENT ON THE AUDIENCE (BASED ON SOCIOLOGICAL SURVEY MATERIALS)
This scientific article analyzes the communicative competence of television presenters in contemporary Uzbek television and its
influence on audience consciousness and psychological perception, based on the results of a sociological study. The research
examines key communicative indicators of a TV presenter’s professional activity, including speech culture, voice timbre,
intonation, emotional expressiveness, credibility, professional confidence, and the overall psychological impact of the on-screen
image. The results substantiate the priority role of communicative competence in the professional activity of a television presenter.
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