NEYROMARKETING TUSHUNCHASIGA NAZARIY-METODOLOGIK YONDASHUV
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Neyromarketing iste’molchilar xulq-atvorini, ularning brendga sodiqligini va ongsiz ravishta xarid amalga oshirishni o‘rganadigan
yo‘nalish hisoblanadi. U o‘zida marketing, kognitev va affektiv psixologiya, PR va neyrobiologiyani mujassamlashtiradi. 2002 yilda
fanga kiritilgan bu soha bugungi kunda ko‘plab brendlarni samarali strategiya amalga oshirishida, A nuqtadan B nuqtaga a’lo natijalar
bilan o‘tishida asqatmoqda.
1. The Impact of Neuromarketing on Consumer Behavior. Journal of Marketing Research. Feldman, A. et al. (2015).
2. Neuromarketing: Exploring the Brain of the Consumer. Marketing Science. Smidts, E. (2002).
3. Buyology: Truth and Lies About Why We Buy. Crown Business. Lindstrom, M. (2008).
4. Conditioned Reflexes. Oxford University Press. Pavlov, I.P. (1927).
5. Applications of Neuroimaging in Marketing and Advertising. Journal of Neuroscience and Marketing. Grajales, N. (2016).
6. Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica, 47(2), 263–291.
7. Thaler, R. (2000). Advances in behavioral economics. Princeton University Press.
8. Lee, N., Broderick, A. J., & Chamberlain, L. (2007). What is neuro-marketing? A discussion and agenda for future research.
International Journal of Advertising, 26(3), 255-275.
9. Ariely, D., & Berns, G. (2010). Neuromarketing: The hope and hype of neuromarketing. Journal of Consumer Psychology, 21(1),
11-13.
10. Kahneman, D. (2003). A perspective on judgment and choice: Mapping bounded rationality. American Psychologist, 58(9), 697–
720.
11. Ariely, D. (2008). Predictably Irrational: The Hidden Forces That Shape Our Decisions. HarperCollins.
12. Morin, C. (2011). Neuromarketing: The new science of consumer behavior. Journal of Consumer Marketing, 28(3), 181-190.
13. Hubert, M., & Kenning, P. (2008). A neuropsychological approach to the study of consumer behavior. In J. C. A. & P. L. (Eds.),
Neuromarketing (pp. 47-61). Springer.
14. Kahneman, D. (2011). Thinking, Fast and Slow. Farrar, Straus and Giroux.
15. Thaler, R. (1994). The winner's curse: Paradoxes and anomalies of economic life. Princeton University Press.
16. Lee, N., & Broderick, A. (2007). Neuro-marketing: Implications for marketing research. Journal of Marketing Management, 23(9-
10), 1317-1334.
17. Hubert, M., & Kenning, P. (2008). A neuropsychological approach to the study of consumer behavior. In J. C. A. & P. L. (Eds.),
Neuromarketing (pp. 47-61). Springer.
18. Sunstein, C. (2009). Nudge: Improving decisions about health, wealth, and happiness. Penguin.
19. Thaler, R., & Sunstein, C. (2008). Nudge: Improving decisions about health, wealth, and happiness. Penguin.
20. Morin, C. (2011). Neuromarketing: The new science of consumer behavior. Journal of Consumer Marketing, 28(3), 181-190.
21. Hubert, M., & Kenning, P. (2008). A neuropsychological approach to the study of consumer behavior. In J. C. A. & P. L. (Eds.),
Neuromarketing (pp. 47-61). Springer.
22. Kahneman, D. (2011). Thinking, Fast and Slow. Farrar, Straus and Giroux.
23. Morin, C. (2011). Neuromarketing: The new science of consumer behavior. Journal of Consumer Marketing, 28(3), 181-190.
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