REKLAMA DISKURSIDA QO‘LLANILADIGAN PRAGMA-KOMMUNIKATIV STRATEGIYALAR
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Maqolada lingvopragmatika nuqtai nazaridan tadqiq etiluvchi reklama diskursi xususiyatlari va unda qo‘llaniladigan pragma-kommunikativ strategiyalar bilan bog‘liq muammolar muhokama qilinadi. Maqolaning maqsadi reklama sloganlarini diskurs turi sifatida o‘ziga xos xususiyatlarini tavsiflash hamda reklama sloganlaridan ko‘zlangan asosiy maqsadga erishishda unda qo‘llaniladigan strategiyalarni yoritib berishdan iborat.
Mahliyo SHERQULOVA. (2024). REKLAMA DISKURSIDA QO‘LLANILADIGAN PRAGMA-KOMMUNIKATIV STRATEGIYALAR. «O‘zMU XABARLARI», 1(1.6), 403–405. https://doi.org/10.69617/nuuz.v1i1.6.5068
Abdumutaljonovna, P. S. (2022). Main Characteristics of Advertising Discourse in Modern Linguistics . Texas Journal of Multidisciplinary Studies. 2022
2. Cook, G. The Discourse of Advertising. London and New York. 2001
3. Safarov, Sh. Pragmalingvistika. 2008
4. Sherqulova M. X, Abduvahobova M. A Importance of pragmatics and semantics while creating advertising slogans. European journal of economics, finance and business development, Volume 1, issue 1, Aprel, 2023
5. Ашурова Д.У. Прагматическое направление в стилистике//O‘zbekistonda xorijiy tillar. — 2023. — № 2 (49). — B. 54-73.
6. Вежбицкая А. Речевие акты. Новое в зарубежной лингвистике. – М., 1985
7. https://lex.uz/docs/-6052631
2. Cook, G. The Discourse of Advertising. London and New York. 2001
3. Safarov, Sh. Pragmalingvistika. 2008
4. Sherqulova M. X, Abduvahobova M. A Importance of pragmatics and semantics while creating advertising slogans. European journal of economics, finance and business development, Volume 1, issue 1, Aprel, 2023
5. Ашурова Д.У. Прагматическое направление в стилистике//O‘zbekistonda xorijiy tillar. — 2023. — № 2 (49). — B. 54-73.
6. Вежбицкая А. Речевие акты. Новое в зарубежной лингвистике. – М., 1985
7. https://lex.uz/docs/-6052631
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