THE PHENOMENON OF ANTISTANDARDIZATION IN NEWSPAPER TEXT

expressiveness, context, genre, syntactic constructions, canon, fake, disinformation, cognitive-communicative feature, discursive activity, audience, columnist.

Mualliflar

The phenomenon of anti-standardization of newspaper texts is created as a result of direct and indirect deviations from generally accepted norms of language and style. One of the main reasons for the emergence of anti-standardization is the presence of factors in newspaper texts that lead to the violation of traditional linguistic norms. This may be due to the desire to stand out in fair competition between newspapers, the peculiarities of modern media linguistics, changes in society and human perception of language, literature, art and culture. This article analyzes the manifestation of anti-standardization in modern newspaper discourse, how it influences the perception and interpretation of published materials.