FOREIGN BRAND SPILLOVERS AND EXPORT PERFORMANCE OF SMES IN EMERGING ECONOMIES: A PANEL DATA ANALYSIS
DOI:
https://doi.org/10.65451/iqtisodiyotuzb.v6i8.14256Аннотация
This study investigates the effect of foreign brand integration on SME export performance in Uzbekistan. Using panel data from 187 manufacturing SMEs (2015–2024), the study finds that foreign brand exposure significantly increases export intensity, especially for firms with stronger absorptive capacity. The findings highlight the importance of combining FDI policies with R&D and SME support programmes.
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