“SOFT POWER” IN FRENCH FOREIGN POLICY

Authors

The concept of “soft power” has been widely used since it was first formulated by Joseph Nye in the 1990s. Since then, scholars and policymakers have turned to this “new” approach to power, with states shaping their strategies around this concept. The main purpose of the article is to analyze the essence of “soft power” and the priority areas and mechanisms of “soft power” in the foreign policy of France, a country that has achieved great success in implementing its “soft influence” in the international arena and continues to strengthen work in this strategic area.