FROM RHETORIC TO NORMATIVITY: CONSTRUCTING A COMPATIBILITY-ORIENTED TRANSLATION FRAMEWORK FOR CHINESE WORLD HERITAGE DISCOURSE
The international communication of Chinese cultural heritage often encounters a persistent "discursive misalignment" between
traditional domestic celebratory narratives and the objective, evidence-based paradigm mandated by the UNESCO World Heritage
regime. This study systematically investigates the origins of this narrative dissonance, identifying how domestic rhetorical patterns
- frequently characterized by high-intensity affective language - often obscure the “Outstanding Universal Value” (OUV)
prioritized by international evaluation committees. Drawing on longitudinal policy analysis and discourse theory, this research
proposes a “Core-Satellite” narrative model and a tiered compensation protocol for the translation of culture-loaded signifiers. By
integrating technical-historical factual accuracy with culturally resonant interpretative layers, this framework provides a practical
roadmap for heritage management institutions to harmonize domestic cultural subjectivity with international communicative norms.
The study concludes that institutional capacity building and the adoption of an integrated translation strategy are critical
prerequisites for enhancing the authoritative standing and global legibility of Chinese heritage sites within the contemporary
international information order
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