РОЛЬ СИСТЕМЫ КОРПОРАТИВНОЙ КОММУНИКАЦИИ В ФОРМИРОВАНИИ КОРПОРАТИВНОЙ КУЛЬТУРЫ
This article provides a comprehensive analysis of the role of corporate communication in modern organizations. Special emphasis is placed on a systematic approach to its internal and external components, communication tools, types, and functional purposes. Internal communication includes leadership-employee dialogue, the formation of corporate culture, motivation, and a trust-based environment. External communication focuses on brand image, public relations (PR), media strategies, corporate social responsibility, and investor relations. The study highlights the advantages of digital and interactive communication methods in enhancing organizational efficiency. The research incorporates global best practices, corporate platforms, and modern technological tools. Practical suggestions for building an effective corporate communication system are proposed
O‘zbekiston Respublikasi Prezidentining Oliy Majlisga Murojaatnomasi, 2022-yil 24-yanvar. https://president.uz/uz/lists/view/4856
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