THE ROLE AND ESSENCE OF CREATIVITY IN CREAM STRATEGY
This article analyzes the scientific and theoretical foundations of the concepts of creativity. Based on the research of several local
and foreign scientists, the essence of creativity, its distinguishing features from creativeness, and its importance in the educational
process are highlighted. The article also shows the role of creativity in the CREAM strategy, in particular, its role in the
development of creative competence in philological students.
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