INTERCULTURAL COMMUNICATION OF CHINESE NEW MEDIA LANGUAGE IN THE CONTEXT OF GLOBALIZATION

The development of new media technology has pushed information communication into a brand-new era. Characterized by interactivity, openness, and globalization, new media communication breaks through time, space, and geography limitations and becomes the best medium for cross-cultural communication. At the same time, the change of media in the age of globalization prompts the change of language symbols. This paper tries to present the variability of new media language through the analysis of Chinese Internet buzzwords, and compares the difference in the use of emoticons between netizen of Chinese and English language, and proposes that in order to achieve effective communication of new media language, it is necessary to rely on a specific cross-cultural communication strategy, mutual understanding, interconnection, and interoperability.