THE EFFECTIVENESS OF MODERN MANAGEMENT METHODS IN THE ADMINISTRATION OF SPORTS INSTITUTIONS
This article analyzes modern management methods used in the administration of sports institutions, their effectiveness, and the
possibilities of their implementation in the context of Uzbekistan. The study examines the impact of tools such as strategic planning,
KPI systems, digital technologies (CRM, ERP), and Total Quality Management (TQM) on the activities of sports organizations.
The article provides a comparative analysis of the economic and social results of the transition from traditional management
methods to agile management systems. The analysis results substantiate that the application of modern management methods is
crucial for increasing the financial sustainability of sports institutions, improving service quality, and effectively managing human
resources.
1. Oʻzbekiston Respublikasi Prezidentining 2020-yil 24-yanvardagi "Oʻzbekiston Respublikasida jismoniy tarbiya va sportni
yanada takomillashtirish va ommalashtirish chora-tadbirlari toʻgʻrisida"gi PF-5924-sonli Farmoni.
2. Тейлор Ф.У. Принципы научного менеджмента. – М.: Контроллинг, 1991. – 104 с.
3. Chelladurai P. Human Resource Management in Sport and Recreation. – Human Kinetics, 2006. – 360 p.
4. Slack T., Parent M.M. Understanding Sport Organizations: The Application of Organization Theory. – Human Kinetics,
2006. – 368 p.
5. Галкин В.В. Экономика и управление физической культурой и спортом: Учебное пособие. – Ростов н/Д: Феникс,
2006. – 448 с.
6. Turdiyev F. Sport menejmenti va marketingi. Oʻquv qoʻllanma. – T.: Ilm-Ziyo, 2019. – 240 b.
7. Kaplan R.S., Norton D.P. The Balanced Scorecard: Translating Strategy into Action. – Harvard Business School Press, 1996.
– 322 p.
8. Imas E.V. Olimpik sportda zamonaviy menejment va marketing. – T.: Lider Press, 2018. – 210 b.
9. Beech J., Chadwick S. The Business of Sport Management. – Pearson Education, 2004. – 560 p.
10. Hoye R., Smith A., et al. Sport Management: Principles and Applications. – Routledge, 2015. – 410 p.
11. Kotler F. Marketing Management. – Pearson, 2016. – 800 p.
Copyright (c) 2026 «ACTA NUUz»
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
.jpg)
1.png)
