THE CONCEPT OF "MEDIA CONTENT" AND PROBLEMS IN CREATING MEDIA CONTENT

The article describes issues based on the use of media-content technologies in the system of military personnel training, issues as an important condition for the formation of a military specialist who can master the latest achievements and innovations in the field of information and communication technologies, possess the skills of information culture of behavior and communication in daily activities, and the concept of "Media content" and media content existing problems in creation. A special place is given to the potential of the cultural and leisure component of the educational environment of the higher military educational institution, which has military-patriotic feelings and serves as a means of self-development and self-realization according to the individual characteristics of the cadets. The conclusions reflect the importance of implementing the educational process using media content technologies.