Ijtimoiy-gumanitar fanlar

TOOLS AND MECHANISMS FOR THE IMPLEMENTATION OF “SOFT POWER” IN POLITICAL SCIENCE

Soft power, institutionalization, cultural diplomacy, strategic communication, Uzbekistan.

Authors

  • Азиза УМАРКУЛОВА Докторант Координационно-методического центра по вопросам новейшей истории Узбекистана при АН РУз , Uzbekistan

The article explored the institutionalization of soft power as a strategic tool in international politics. Using a comparative and interdisciplinary approach, it analyzed national models and highlighted the role of cultural agencies, educational programs, and digital platforms. Practical recommendations were formulated for post-Soviet countries, including Uzbekistan.