PROSPECTS FOR THE FORMATION OF POLITICAL IDEOLOGIES IN THE ERA OF DIGITAL TRANSFORMATION
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This article provides a scientific and theoretical analysis of the formation of political ideologies in the context of digital
transformation, focusing on their structural and substantive changes as well as future development prospects. The study examines
the impact of digital technologies, social media platforms, and algorithmic governance on the legitimation, dissemination, and
societal influence of political ideologies. Through a comparative analysis of traditional and digital-era ideological models, key
trends such as ideological fragmentation, the rise of emotional political discourse, and the strengthening of network-based identities
are identified.
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