MULTIMODAL IFODA VOSITALARIDA “XAYP”( MATN, RASM, VIDEO) VA TRANSKULTURAL TENDENSIYALAR
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Ushbu maqolada zamonaviy kommunikatsiya muhitida “xayp” fenomenining multimodal ifoda vositalarida (matn, rasm, video, audio) namoyon bo‘lishi tahlil qilinadi. Tadqiqotda xaypning semantik va pragmatik xususiyatlari, auditoriya bilan o‘zaro ta’sir mexanizmlari hamda transkultural tendensiyalari ilmiy asosda yoritilgan. Shuningdek, TikTok, Instagram, K-pop va sport yangiliklaridagi xayp misollarida multimodal strategiyalar qanday ishlashi ko‘rsatib o‘tilgan. Natijada multimodal vositalarning auditoriya hissiyotini boshqarishda va global axborot tarqatishda tutgan o‘rni ochib berilgan
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