ERGONIMLARNING SHAKLLANISH STRATEGIYALARI: TIPOLOGIYA, SEMANTIKA VA BOZOR IDENTIFIKATSIYASI
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Tadqiqotchilar brend nomlash jarayoni til va tijorat kesishgan umumiy soha ekanini ta’kidlab, nom tanlash brendning bozordagi pozitsiyasini
belgilash, uni boshqa brendlardan farqlash hamda iste’molchilar qiziqishini shakllantirishda muhim omil ekanini qayd etadilar. Nazariy
yondashuvlar va zamonaviy empirik ma’lumotlarni uyg‘unlashtirgan holda, ushbu tadqiqot bugungi bozor sharoitida strategik nom yaratishning
ahamiyatini ko‘rsatadi hamda samarali tijoriy nomlarni baholash va ishlab chiqish uchun konseptual asos taklif etadi
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